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Thames Valley Asset Finance on the fast track with Maximizer CRM

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Thames Valley Asset Finance on the fast track with Maximizer CRM
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Fast Car Finance is a leading UK independent car finance brokerage and a division of Thames Valley Asset Finance (TVAF). While TVAF provides business finance for capital equipment and plant, Fast Car Finance specialises in financing quality prestige and sports cars – such as a classic 1980 Ferrari F40 worth £300,000 – for private individuals, company directors and owner managers of businesses.

The business challenge

Fast Car Finance has grown rapidly since its launch five years ago, to the extent that its existing business systems just couldn’t cope with the significant increase in business activity. The company relied on a suite of Word documents, Outlook and online systems linked to the lenders who provided the underlying funding, together with a mix of paper-based processes. This not only meant that a lot of data was being duplicated but also it was increasingly difficult to efficiently access information and quickly process business. Of particular concern was that Fast Car Finance was not storing valuable client information for future use, essential to help generate repeat business and continue the company’s impressive growth.

“We needed one central, focused point for information so we could continually retrieve, cleanse, refresh and upgrade data so we are well-prepared when clients come back to us for a second or third time for additional finance requirements,” recalls Andrew Wise, Director and founder of Thames Valley Asset Finance.

 

 

View Webinar: CRM for the Financial Services

 

Why Maximizer CRM?

TVAF looked at a number of different CRM solutions but found there was not a bespoke software package for the broker financial services market, other than really expensive systems. Conscious of the need to control business overheads as a solid foundation for profitable expansion, TVAF decided in favour of Maximizer CRM.

“A key aspect of Maximizer was that we could go with a cost-effective solution that would meet our initial requirements from day one. But we were also safe in the knowledge that as we expanded we would be able to plug-in the additional functionality in line with the changing needs of the business and our clients,” adds Andrew Wise.

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