Maximizer Software boosts position in the UK with appointment of new Certified Solution Partner

Bracknell, UK, 10th March, 2011 – Maximizer Software, a leading provider of simple, accessible, affordable customer relationship management (CRM) solutions, today announced the appointment of a new Certified Solution Partner in the United Kingdom – ProAptivity Solutions Ltd.

Mike Richardson, Managing Director EMEA at Maximizer Software comments: “The partnership with ProAptivity Limited will boost our market position in Northern Ireland and will enable us to supply greater numbers of our CRM products to an important market within the UK. We are sure that ProAptivity will prove to be yet another valuable Certified Solution Partner and look forward to a long and productive future with them.”

ProAptivity is based in Belfast and has over 15 years of experience in sales performance management solutions. ProAptivity has a comprehensive understanding of the need for businesses to have instant access to relevant and up to date information at both the frontline sales and senior management levels. The team has in-depth experience in delivering, maintaining and developing business strategy around CRM, enabling its clients to receive the highest value and potential from their investments.

Whether a small or medium enterprise or a large corporation, ProAptivity is equipped to deliver Customer Relationship Management (CRM) adeptly, in terms of sales, marketing and customer service, helping organisations to drive business performance. The team takes a highly professional, proactive, and investigative approach to the provision of support and assistance. Niall McCaffrey, Managing Director at ProAptivity, comments: “CRM business applications are really starting to come into their own in terms of helping organisations adapt and expand in the difficult economic climate, and we are delighted to be the only Certified Solution Partner in Northern Ireland. We look forward to helping to grow business’ market share through accurate forecasting, increased win ratios on sales opportunities and by supporting their existing customers’ requirements.”

About ProAptivity
ProAptivity delivers solutions that enable companies to improve efficiency, increase productivity and drive profitability. Its solution offering is focused on CRM and time management applications. Niall McCaffrey has worked in IT for over 10 years and has gained extensive experience in the software application arena. A member of the Institute of Sales & Marketing Management and Sales Institute of Ireland, Niall started his career as a Sales Executive with Blick UK Ltd where he soon discovered his passion for sales and software. Niall quickly progressed to head up successful sales teams with high profile companies.

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit: www.max.co.uk or www.maximizer.eu.

Media Contact:

Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Niall McCaffrey
Managing Director ProAptivity
Tel. 028 (90) 735630
info@proaptivity.com
www.proaptivity.com

Tony Martin or John Machin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
john.machin@portfoliocomms.com