Centralised with sales and customer service information, Maximizer CRM acts as email list management software that enables you to create precisely targeted email lists for more personalised direct marketing. Eliminating the need to compile email lists from spreadsheets and various documents, email list management enables you to efficiently extract customer data, sort it by specific criteria, and use it with Maximizer CRM Campaign Manager - or export mailing lists to Microsoft Excel and other file formats - all from within Maximizer CRM.  

Benefits of email list management software

• Create targeted email lists for personalised, relevant marketing messages
• Filter customer data by your specific criteria
• Catalog your searches for future use of repeat queries and dynamic lists
• Create personalised views of lists to see the data that you need to review
• Save static customer lists for repeat targeting
• Manage opt-in and opt-out lists and handle unsubscribe requests
• Count on system-enforced do-not-solicit fields to comply with anti-spam legislation

Manage and execute professional, targeted, email marketing campaigns with Maximizer CRM Marketing Automation and built-in email campaign engine to communicate with customers and drive sales leads to increase revenue.  Track response and calculate ROI to determine what’s working, to ensure wise marketing spend.

• Send professional, targeted email marketing campaigns in HTML and plain text
• Create and apply email templates for standardised communications to multiple prospects or contacts through Windows desktop or Web Access
• Schedule multi-phase campaigns that are sent automatically
• Personalise campaigns using merge fields in content and in subject lines
• Generate sales leads through web forms and email and/or phone response
• Drive traffic to purchase online via web pages or a "buy now" call to action
• Send dynamic email marketing follow-ups to downloads and registrations, based on customer profiles and preferences
• Track response through email open rates and click-throughs for up to five seperate landing page URLs
• Use Action Plans available through Windows desktop or Web Access to schedule lead follow-up on activities
• Receive notification of email bounce-backs
• Use your own server to save on heavy service provider costs

Maximizer CRM's built-in marketing campaign management tool makes it easy to set up, monitor and measure the ROI on automated email campaigns and manage processes for traditional fax and print direct marketing campaigns. Helping you drive and nurture leads to feed the sales pipeline.

Benefits of Marketing Campaign Management

• Email list management and send targeted email campaigns to customers and prospects via the built-in email marketing engine
• Manage and execute fax and print communications to customers and prospects to send promotions, event invitations and other targeted marketing campaigns to your listⁱ
• Calculate your return on investment through automatic marketing campaign integration with sales leads and opportunities
• Benefit from 175 out-of-the-box reports, including lead summary and campaign status
• Automate processes and receive email alerts to monitor critical situations, such as leads unassigned or those not followed-up on in a timely manner, with Maximizer CRM Workflow Automation ⁱⁱ

i	Fax and print campaign management is only available in Enterprise Edition.

ii	Workflow Automation powered by KnowledgeSync is an add-on product with additional fees

Web marketing using Maximizer CRM's Marketing Automation allows you to maximize the lead-generation potential of your web site though CRM web lead capture - importing leads captured through a web form directly into Maximizer CRM.

Maximizer CRM includes an easy-to-use, wizard-driven web form creation tool that guides you through the process of creating an online marketing form. Web marketing is easily automated so customer records are created and leads are automatically assigned to the right sales person for follow-up and closing. Boost your online marketing ROI with web marketing through Maximizer CRM!

• Create quick, professional web forms to capture any data fields you require
• Customize the form with your company’s branding and graphics
• Use web forms for lead capture, event registration, online surveys, and more
• Import records created from the web form directly into Maximizer CRM
• Assign leads to the right sales person for follow-up and close
• Maximize the lead generation potential of your web site