Sports & Leisure To stay on top of their game, sports and leisure organisations have to successfully manage many different functions like memberships, ticket sales, events and hospitality. By using Maximizer CRM (Customer Relationship Management) organisations can fully understand and anticipate supporter and membership needs. This helps translate their affinity into revenue, maximise existing revenues, identify new streams and improving commercial performance through integrating all customer touch points. The sports and leisure sector is quite unique and Maximizer CRM has a good track record in providing successful CRM for golf clubs , football clubs, rugby clubs , motor racing circuits and many other sporting and leisure venues. In addition, Maximizer CRM has also brought benefits to companies operating hotels and hospitality.  Maximizer CRM offers sports and leisure organisations of all sizes and markets their own centralised database of their customers, corporate clients, members as well as suppliers and sponsors. Customer Relationship Management is not an IT system, it is a sales and marketing strategy to integrate all operations and maximise revenue from loyal and passionate customers. Maximizer CRM brings together information from all data sources within the organisation (eg website, telephone, lists etc), as well as from outside if needed, to give a single customer view in real time. This allows customer-facing staff to make quick yet informed decisions, identify opportunities and track all customer activity across all departments of the organisation.

Bahrain International Circuit put customers in pole position with Maximizer CRM   Bowood Golf: Golf Jewel of the South West

With many different functions, sport and leisure organisations need to provide different types of information to their customers and prospects. From a Golf and Country Club to a professional sports team or international venue, Maximizer CRM can;

• track customer purchasing trends and target potential customer needs through one holistic system

• provide full marketing functionality allows you to segment customers through personalised campaigns, and track the best potential leads through affordable and versatile system

• build fan relationships and ticket sales through opportunity management and quotes

• identify attendance rates of members to provide tailored packages to suit their needs

• identify customers interests, patterns and demographics to allow cross-selling through merchandising, events and alternative membership packages.

• track full supplier history and manage accounts effectively

• enhance value for your sponsors and affiliates through member relationships

• analyse past business processes and revenue streams to gain strategies for retaining loyal customers and identify new trends for acquiring new customers.

• perform data cleansing tasks easily and effectively to ensure information is kept up-to-date and profile customers accordingly

• customisation of Maximizer CRM to suit your business needs and integrate across all departments

• track your KPIs and sales activity through key dashboards

• integrate with accounting packages to view all financial details within Maximizer CRM

• provide out-of-the box reports for performance such as marketing campaigns to corporate hospitality clients, sales metrics on repeat purchases and behaviour of members, case resolution rates for customer enquiries

With Maximizer CRM you can execute targeted marketing campaigns and deliver that personal touch to increase customer satisfaction and loyalty. Send out a birthday message to child members from their lifelong heroes, offer couples the chance to add prestige to their wedding day with your banqueting facilities, or target local companies with match-day hospitality packages to reward their employees.

Build your client relationships, retain customers and meet business challenges with Maximizer CRM. For one scalable, flexible and cost-effective solution, Maximizer CRM delivers a fully featured, functionally rich system to boost your operations within the sports and leisure industry.

Call Maximizer today on +44 (0)845 555 99 55 to talk about CRM in your organisation, how we can customise it to your needs and deliver a flexible, scalable and affordable system to you.