| Netherlands Construction Products Company Reports Increased Productivity and Greater Customer Satisfaction BRACKNELL, UK – 8th February, 2012 – Maximizer Software, a leading provider of simple, accessible and affordable customer relationship management (CRM) software, today announced that Vilton BV – which manufactures a broad range of construction bearings, acoustic damping, waterproof repelling and jointing products – has gone live with Maximizer CRM.
Part of the Vlint Holding BV group, Vilton BV is headquartered at Almere in the Netherlands from where it supplies a fast-expanding customer base in the concrete, construction and infrastructure industries. Vilton’s products are used for a variety of applications, such as to cushion joints between load-bearing steel or concrete beams; dampen and isolate sound; prevent shrinkage cracks in poured concrete; sealing construction joints and components from sound transfer; and preventing penetration of damp and water.
Vilton had been experiencing rapid growth and was concerned that unless it could improve its business processes and access to customer information, its ability to sustain expansion would be under threat. This was particularly relevant to the company’s 50 remote workers. They were collecting and storing information while out on the road but were unable to update the corporate database until they returned home or were back in the office. This was driving down productivity.
They were also finding it difficult to maintain customer data with Vilton’s ERP and finance system. Account managers had to rely on paper-based reports – such as monthly sales figures – and contact details and information were spread all over the network.
Vilton decided it needed a new CRM system that would improve the collection and flow of data significantly; ease integration with corporate systems; and give mobile workers instant access to customer, orders and sales information.
The company ran a trial of MS Dynamics and Superoffice before consulting with Maximizer Certified Business Partner, Systony. After further evaluation, Vilton opted for the Maximizer CRM system with MaxMobile and MaxExchange so that information could be accessed on the desktop and remotely via BlackBerry smartphones and Windows-based laptops.
“Maximizer CRM brought several key benefits, including reduced downtime for staff and increased productivity through remote, web and smartphone access,” commented Maarten Zwarter, Vilton’s Division Manager. “Once our account managers, project leaders and architects were equipped with MaxMobile, they were able to call up customer records, sales forecasts, project plans and a host of other documents in real-time. Smoothing the business processes across the entire organisation – in the office as well as out in the field – freed up time that could be spent face-to-face with customers.
“Systony also helped integrate Maximizer CRM with our Unit4 Multivers ERP and finance system, as well as with Microsoft Outlook, Word and Excel. Now, users can call up turnover and invoice data directly through Maximizer without having to log into Unit4 Multivers. This has made life so much easier.”
Customer communications and satisfaction have improved greatly, thanks to Maximizer’s built-in Campaign Manager. Vilton can run and track marketing campaigns and measure their success through statistics showing which recipients had opened emails and clicked through to fulfilment pieces. Analysis helps the company understand what products and services its customers want and which clients should be targeted.
“Contact with customers and suppliers and building strong relationships are critical to the continued success of Vilton,” Maarten Zwarter adds. “Unlike our previous application, Maximizer CRM brings together customer information from all parts of our organisation. We now have a complete overview of any interaction with a company – who is involved in which project, for example, and how they are inter-related. All this information is at our fingertips, so we don’t miss anything that has a bearing on customers and the business we do with them.”
Online dashboards and real-time reports give managers up-to-date snapshots of department and company performance, while staff KPIs can be evaluated and resources adjusted quickly to make the most of upturns in demand. This also means that tactics can be changed rapidly if forecasts aren’t being met.
Mike Richardson, managing director EMEA at Maximizer Software commented: “This deployment at Vilton highlights the positive impact that Maximizer CRM can have on customer relationships. It is also a great example of the value of integrating CRM with other corporate systems such as enterprise resource planning and financial accounting, improving business processes and boosting staff productivity.”
View Vilton case study
here
About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit:
www.max.co.uk
or
www.maximizer.eu
Media Contact:
Mark Carter
Head of Marketing EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk
Tony Martin or Ashley Fryer
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
ashley.fryer@portfoliocomms.com
Date: 8th February 2012
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